FOR
IMMEDIATE RELEASE
BRING NEW MEANING
TO LIVING IN COLOR WITH CHINA GLAZE® APP FOR iPhone®, iPad® and iPod touch®
Leading nail
polish brand launches new app on the App Store
Los Angeles (March
19, 2013) –
Swatch it, watch it, match it! China
Glaze® brings the world of nail color to life with the launch of the NEW China Glaze® App for iPhone®,
iPad® and iPod touch®. The free app offers multiple features perfect for every
nail polish enthusiast, and utilizes the latest cutting edge technology to
transport users into China
Glaze®’s colorful universe.
Nail polish
enthusiasts will love the multiple features of the new China Glaze® App.
The new China
Glaze® App offers a first of its kind “Match
A Color” feature, where users
can truly “Live In Colour” from the palm of their hands. “Match A Color” was created with the latest technology
to allow users to take a photo of anything they desire with their iPhone®, iPad
® or iPod® touch and then browse through multiple options, from exact shade
matches to related textures from the brand’s expansive treasury of over 300
colors. This must-have feature allows nail polish enthusiasts to find
polish-spiration anywhere at anytime. That hot pink bag you were eyeing?
Yep, there’s a China Glaze® polish for that.
In “Try It On,” users will find themselves in a China Glaze® fitting room,
where they can select shades from the China
Glaze® closet to try on customizable virtual nails. Users can determine
which shade looks best on them by adjusting the nail length and skin tone to
match their own hand, and save desired shades to the device’s camera roll for
easy reference.
Sharing is caring, and in the colorful world of China Glaze®, “What’s Haute” is the place to see what’s hot.
Connect here with the brand to see real-time updates of new collections, nail
trends and “how-to” video feeds from the official China Glaze® YouTube
Channel. All features on the China
Glaze® App allows users to share their favorite shades with their social
media networks including Facebook, Twitter, Pinterest and Instagram. Did you
say your friend really liked the shade Re-Fresh Mint you were wearing
yesterday? Send the color straight to her Facebook page, or @her on Instagram.
Nail professionals, the China
Glaze® app has something for you, as well. Salons and nail pros can
register for product updates and to be listed in the Salon Locator feature,
currently in development for future updates. Also in the works are features to
expand the China Glaze®
app into a true community, including Discussion Boards, Wish Lists and more.
The China Glaze®
App is available for free download from the App Store on iPhone®, iPad® or
iPod® touch or atwww.AppStore.com.
China Glaze® is free of DBP, toluene, and
added formaldehyde. China
Glaze® nail lacquers are available through salons and professional beauty
supply stores nationwide. For more information, visit www.chinaglaze.com or follow China Glaze® on Facebook
(facebook.com/chinaglazeofficial), Twitter (@chinaglaze), Instagram
(@chinaglazeofficial) and Pinterest (@chinaglaze).
About American International Industries
For 42 years, AII has been the leading manufacturer and
worldwide distributor of innovative, quality beauty and skin care products for
men and women. Our product lines include Andrea, Ardell, Body Drench, Bye
Bye Blemish, Checi, China Glaze, Clean + Easy, Clubman/Pinaud, Duo, European
Secrets, EzFlow, Fright Night, Gena, GiGi, Gypsy Lash, IBD, It’s So Easy,
Jeris-Lustray, LASH BeLONG, Nail Tek, No Tweeze/Micro Tweeze, 'N Rage, Poshe,
Prolinc, RAW, Seche, SuperNail, Surgi-Care, Waterworks, Winning Nails, Woltra,
Woody’s, and Youthair. For more information, visit our website: www.aiibeauty.com.
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What do we all think? Has anyone tried it yet?
Let me know! WN x
